Expand your reach through the content network

With hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display AdWords ads, the Google content network can reach users all over the web to help you drive conversions. Choose from text, image, and video formats to communicate your message.

Target the right user in the right context

Using your keywords, Google's contextual targeting technology can automatically match your ads to webpages in our content network that are most relevant to your business. For example, an ad for a digital camera may show up next to an article reviewing the latest digital cameras. If you want greater control, use placement targeting to hand-pick specific sites or sections of sites you want your ads to appear on.

Measure and optimize your results

With the Placement Performance Report, you have visibility into where all your ads appear. Review your ad's performance on a site-by-site basis to see impression, click, cost, and conversion data, and use this data to identify well-performing sites to target more aggressively and low-value placements that require content optimization or exclusion.

Content Network: Ad formats

The content network offers a variety of ad formats that will resonate with your customers.

Text Ads

Text ads are a flexible, simple ad format that are easy to create and edit. You can quickly create multiple variations for different products to test ad text or landing pages. These ads are the most versatile ad format with the widest reach across the web. 

Image Ads

You can use any of the standard IAB image ad formats, including simple images or Flash. Image ads give users a chance to engage with your brand and your products visually. 95% of sites on the content network accept image ads.

Video Ads

Video ads enable you to convey your message with sight, sound, and motion while engaging potential customers.

Pricing and Bidding Options

Google AdWords is an auction-based advertising system: depending on your advertising goal, you can choose cost-per-click (CPC), cost-per-thousand-impression (CPM), or cost-per-acquisition (CPA) bidding.

CPC: Cost-per-click (CPC) With CPC bidding, you tell us how much you're willing to pay per click, and we use that price in our auction pricing system. CPC is a great choice if your goal is to drive traffic to your site with your ads.

CPM: With cost-per-thousand-impression (CPM) bidding, you bid based on the amount you want to pay for impressions, or views, of your ad. CPM bidding works best when you want to focus on branding - when it's important that your message is seen by as many of your target user group as possible, and generating traffic is not your primary goal.

CPA: With the Conversion Optimizer tool, you bid using a maximum cost-per-acquisition (CPA), which is the most you're willing to pay for a customer performing a specified action on your website (such as a purchase or signup). Using historical information about your campaign, the Conversion Optimizer automatically finds the optimal cost-per-click (CPC) bid for your ad each time it's eligible to appear. You still pay per click, but you no longer need to adjust your bids manually to reach your CPA goals and can benefit from improved ROI. Learn More.

Earn money from relevant ads on your website

Google AdSense matches ads to your site's content, and you earn money whenever your visitors click on them.